PETA's bizarre new campaign

PETA.org

REPRESENTING VEGANISM: Alicia Silverstone is one of the many celebrity faces (and bodies) of PETA.

The latest campaign from animal rights organisation PETA is so strange you have to read it to believe it.

In a truly bizarre move, PETA have connected themselves to the recent news about the ineffectiveness of the morning after pill for woman over 80kg.

Titled 'Plan V', their latest campaign suggests that women should combat this contraception issue by becoming a vegan because it "will help you lose weight."

Their press release, "PETA Launches 'Plan B' Lifeline for Overweight Women: 'Plan V' for Vegan," announced that they were asking Population Connection, an organisation that advocates for population control and "works to ensure that every woman around the world who wants to delay or end childbearing has access to the health services and contraceptive supplies she needs in order to do so," to work on this new 'Plan V' program.

According to PETA, this plan would encourage women to lose weight, thus regaining access to Plan B (the morning after pill) as a family-planning tool, by choosing healthy vegan meals.

"If extra pounds are thwarting a woman's ability to use Plan B, PETA's 'Plan V' could be the prescription they need," says PETA Executive Vice President (and mother) Tracy Reiman.

"Going vegan is a great way to lose weight and get healthy - and it could help women regain control over their reproductive lives."

PETA is legitimately suggesting that woman try to lose weight by becoming vegan in order to be thinner so they can use the morning after pill without fearing that it won't work.

Do they really think this kind of justification is going to attract women to a vegan way of life?!

In response to PETA's campaign, the president of Population Connection John Seagar emailed not for profit news site, Mother Jones saying "It would be unfortunate if the importance of access and consistent use of modern contraception gets lost in some wide-ranging discussion about everything under the sun, including the many positive benefits of a vegan diet."

Let's just hope Population Connection continue to steer clear of PETA's whack ideas on this one.